"Simplicity is about subtracting the obvious and adding the meaningful."

- John Maeda

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BRAND STRATEGY

 

Discovery

Competitive Landscape

Market Research

Target Demographics & Psychographics

Brand Language

Tone of Voice

Positioning

Presence

Keywords / Pillars

VISUAL IDENTITY

 

Naming

Logo lockups

Taglines

Photographic Style

Iconography

Supporting Graphic Elements

Color Palette

Typography

Social Media Skins

Brand Guidelines

Asset Management & Instruction

 

DIGITAL & PRINT

 

Graphic Design

Photography

Product Design

Web Design

Packaging

Retail Displays

Pitch Decks

Collateral


design@castecreative.com

(949) 275 - 3813