"Simplicity is about subtracting the obvious and adding the meaningful."
- John Maeda
BRAND STRATEGY
Discovery
Competitive Landscape
Market Research
Target Demographics & Psychographics
Brand Language
Tone of Voice
Positioning
Presence
Keywords / Pillars
VISUAL IDENTITY
Naming
Logo lockups
Taglines
Photographic Style
Iconography
Supporting Graphic Elements
Color Palette
Typography
Social Media Skins
Brand Guidelines
Asset Management & Instruction
DIGITAL & PRINT
Graphic Design
Photography
Product Design
Web Design
Packaging
Retail Displays
Pitch Decks
Collateral
design@castecreative.com
(949) 275 - 3813